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Dee Yun Dee Yun: (contact-deleteme[at]-deleteme-direman [dot] com) 2013-09-16 12:29:10

Cortana


Microsoft is working on a Siri competitor, who will be dubbed Cortana. Is this branding really mainstream enough for a ubiquitous product? It's an odd Venn diagram of "the entirety of the civilized world" completely encapsulating "gamer culture".

I hope Microsoft intentionally instills Cortana with occasional bouts of endearing bat-shit crazy (I would actually get a Windows phone for this), but this would further alienate the general market.

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