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YouTube Contracts

Dee Yun Dee Yun: (contact-deleteme[at]-deleteme-direman [dot] com) 2014-01-24 07:34:55

YouTube Contracts

Companies like Microsoft and Electronic Arts have been paying YouTubers to present a positive image of their products. Their contracts stipulate that the vidcaster avoid focusing on glitches or disparaging comments.

This practice seems to have caused something of a stir, but it was inevitable. One thing I find endearing about the Millenial generation, weaned on services such as YouTube, twitter, Instagram et al, is their expectation of a certain degree of authenticity and candor in shared media. I do find it interesting that the backlash is directed not at the vloggers cashing the bonus checks, but rather at the Microsoft/EA corporate teat. My Gen X sensibilities would excoriate the sellouts for compromising their integrity, accompanied by the full expectation that "the man" would attempt to purchase them.

The situation is reminiscent of the growing pains of another medium: television. Early advertisement consisted of popular show stars rubber stamping products within the actual broadcast of their variety shows. There was a certain naivety to that era, with viewers assuming that these spokespersons genuinely approved the merchandise, independent of any sponsored payouts.

However, you can trust us implicitly, for we here at Direman Press make nothing! We keeps it realz, yo. If anyone does slide us a fat endorsement check, we're not above taking it, but we will earn it sarcastically like Wedge above.

Software Slump is always updating for which Alex gets paid in porridge and infamy.

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