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Dee Yun Dee Yun: (contact-deleteme[at]-deleteme-direman [dot] com) 2008-09-01 10:50:46


Nintendo entered this generation with a "Blue Ocean" strategy, of ignoring the other console manufacturers and seeking a different market. They succeeded beyond anyone's wildest dreams. The Xbox 360 recently squeaked past the 10 million units sold mark. PlayStation 3 numbers are more nebulous, because Sony reports units shipped, as opposed to actually sold. According to NPD, PS3 monthly sales recently began to eclipse 360 numbers (I think people were holding back on 360 purchases in anticipation of the not-so-secret price drop), but there's no doubt that PS3 penetration is some distance behind those 10 million Xbox 360s.

In contrast, there are 20 million+ Nintendo Wiis in consumers' homes. Toss in the juggernaut that is the DS, and Nintendo is forced to continually revise even their cheeriest projections ever upward. A non-gamer demographic continues to buoy Wii sales. They're buying the "it" toy, you see. And for whatever reason, the "bubble" just refuses to burst. Nintendo puts out junk like Wii Fit and the general populace just eats it up.

In past posts, I've mentioned the absolute arrogance of Nintendo executives in the wake of this success. They've abandoned (and insulted) their traditional consumer base, but refuse to acknowledge it:

"We still have developers working on popular core gaming franchises but we need longer to complete these games, approximately two to three years."

So where the hell are the "core games" that you started working on two to three years ago?

All of you who own Wiis, stop buying awful shit like WiiPlay, Mario Party 8, and Wii Fit; and support quality third party output like Zack & Wiki and Boom Blox. Nintendo has actually stated on record that they don't need to develop new games, because their current titles are selling through the roof. Fuck that noise.

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