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Disney Acquires Marvel

Dee Yun Dee Yun: (contact-deleteme[at]-deleteme-direman [dot] com) 2009-09-18 08:28:14

Disney Acquires Marvel

Vargas crafted two versions of today's strip, the alternate version breaching even further past the bounds of good taste. I wonder if Wolverine's vaunted healing factor restores mental trauma as well.

This acquisition actually went down a couple of weeks ago, but I didn't think much of it. I was mildly amused that the unwashed plebian internet fanboy constituency exploded in paranoid outrage, fearing that their beloved pretend universe would be Disneyfied. I can't imagine Disney executives have any interest in interfering editorially with the comic books. They didn't purchase the company to trifle with niche product, but to leverage the zeitgeist of the properties into mainstream media products.

The reason I cobbled this into a strip for Vargas to draw was that I just now came across the price tag. Four BILLION dollars is a HEFTY sum to spend on a company that declared bankruptcy a decade ago. As I stated above, I can't imagine that they invested that massive amount to peddle comic books. It's not too hard to envision Spider-Man hanging out at Disneyland, but the truly bankable value is in the intellectual property rights. These can be developed into promising movies, and to a lesser degree, videogames. But THE big heavyweights, Spider-Man and The X-Men, have already been parlayed into film franchises. Numerous second tier properties from Blade to Iron Man have already been mined as well. The basic tenet is always "buy low, sell high", and I can't see Disney recouping this investment any time soon. It feels to me like they grossly overpaid for a quick roll in the hay with Wolverine.

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